PearlBook a vendor funding review

MDF readiness score

Are you ready to turn vendor funding into a real campaign?

Answer three practical questions to see what is ready, what could slow you down, and what to address before campaign spending begins.

Question 1 of 3About one minute
01

Opportunity clarity

How clearly defined is your supplier-funded marketing opportunity?

Consider confirmed supplier support, program access, and whether the campaign audience, objective, budget, and timing are clear.

What the score measures

Funding access is only the beginning.

A promising program can still stall when the campaign is vague, spending begins too early, evidence is incomplete, or no one owns the full process.

  1. 01

    Find the operational gaps

    See where funding access, approval, cash flow, or execution could slow the opportunity.

  2. 02

    Get a practical action plan

    Your three lowest-scoring areas become clear next steps—not a generic checklist.

  3. 03

    Verify the real opportunity

    Use the score as a starting point for a supplier-by-supplier funding review.

Opportunity and readiness

Pair your readiness score with an MDF estimate.

The estimator shows how much supplier funding may be within reach. This assessment shows what your organization may need to put it to work.

Estimate my MDF potential