MDF opportunity estimator
How much vendor funding could be within reach?
Get a directional annual range based on your industry, supplier network, and supplier-related sales. Every dollar entered is treated as supplier-linked.
Build your estimate
01—03
Your range will appear here.
Every dollar entered is treated as supplier-linked before the funding range and supplier-access adjustment are applied.
Behind the range
A useful estimate, with the assumptions in view.
- 01
Start with supplier-related sales
Enter the sales tied to your suppliers. The model treats 100% of this amount as supplier-linked, with no industry-based reduction. Industry is retained for context and benchmarking.
- 02
Apply a balanced funding range
The model applies 2%–4% to estimated supplier-linked sales—a centered range within the wider 1%–5% reference often used for channel and co-op funding.
- 03
Adjust for supplier depth
More active supplier relationships can create more possible programs, but actual eligibility still depends on vendor rules, tier, timing, and approval.
Methodology context: TechTarget on MDF and co-op structures, and LegalClarity on common co-op accrual ranges. Pearl's model is deliberately directional and is not financial advice.